探討傳統、網絡與社交媒體對青年參與社會行動之影響 – 「學民思潮」2012案例

Exploring the Effects of Traditional, Digital and Social Media on Youth’s Participation in Social Issues – The Case of Scholarism 2012

Abstract

In September 2012, a group of secondary students formed the Scholarism and utilized social media to initiate youth movement towards the issue of National Education implemented in Hong Kong. It raised heated debate and extensive coverage in local newspapers. In light of this, Online Communication Research Centre (OCRC) of Hong Kong Shue Yan University carried out a research study, aimed to explore the possible effects and the relationships between the traditional media, digital media and social media on this youth movement. Through keyword search by WiseSearch on local newspaper and online digital newspaper website, and the Facebook Page of Scholarism, this study collected data between the period September 1 and September 14 and analyzed the data with respect to each of the media channels. The result provided evidence to the proposed interactive model on integrative and spiral effects of traditional media, digital media and social media to explain the case.

Keywords: traditional media, new/digital media, social media, youth, social issues

探討傳統、網絡與社交媒體對青年參與社會行動之影響

- 「學民思潮」2012案例

馬偉傑‧陳頴琳‧陳倩欣

香港樹仁大學新聞與傳播學系網絡傳播研究中心

 

摘要

2012年9月,由中學生發起的學民思潮學生運動在國民教育的議題上,得到媒體廣泛關注及報道。本研究收集報紙及網絡媒體數據 (1/9-14/9),分析比較,突顯了一個綜合了傳統與網絡媒體相互作用的新時代:青年組織建立社交媒體社群;傳統媒體廣泛報道;即時網絡新聞不斷更新;市民持續參與網絡互動,並現身參與集會、遊行、絕食等行動。

香港樹仁大學新聞與傳播學系網絡傳播研究中心

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學系消息 – Journalism Students Head to Washington D.C. to cover the U.S Presidential Election

Six students were chosen to go to Washington D.C from October 27 to November 8

Six students were chosen to go to Washington D.C from October 27 to November 8

Journalism Students Head to Washington D.C. to cover the U.S Presidential Election

“After observing the reporters from Voice of America,who used iPhone and Skype to live stream from Republican Party headquarters on Election Night, I learned that MOJO is going to be part of the wave of the future,and it is the most time and cost efficient way of news production,” said student Ryan Fung.

Lecturer Amy Wu who led the trip said, “The trip not only gave students the opportunity to experience and report on the U.S. Presidential Elections, but was also a chance to observe how newsrooms and journalism works in the U.S. Students had the chance to meet and network with senior news executives, as well as have a lively discussion and dialogue with journalism students at the American University. We hope to offer more such opportunities down the road, and thank the University and the Department for their full-hearted support.”

學系消息-樹仁大學新傳系師友計劃2012啟動禮

樹仁大學新傳系師友計劃2012啟動禮

樹仁大學新傳系師友計劃2012啟動禮,已於十月八日順利舉行,場面熱鬧。師兄師姐們踴躍回校交流,如潘樹泰、伍瑋瑋、嚴劍豪、陳智燊等等學長們與學弟妹首次見面,已互有交流,亦師亦友。

校友潘樹泰

校友潘樹泰

 

校友伍瑋瑋

校友伍瑋瑋

師友計劃2012

師友計劃2012

學長大談傳播界的生態、工作上的點滴。學弟妹們亦分享初到樹仁的感受。

系主任梁天偉教授、李家文博士、林援森博士、
張仲華老師應邀出席是次啟動禮。

 

樹仁大學新傳系師友計劃2012啟動禮

師友計劃2012