Department of Journalism and Communication held conference on big data

Group photo in the morning session

Group photo in the morning session

The Department of Journalism and Communication has organized the Big Data-Driven Communication Conference on January 22, 2019, in the Jockey Club Multimedia Production Centre of Hong Kong Shue Yan University (HKSYU), to cultivate students with the latest trend of developments in the communication industry.

The conference was divided into two sessions. In the morning session, the Honorary Guest Speaker, Mr. Mohamed Din BUTT, Executive Director, Hong Kong Productivity Council, chose the topic “Smart City Achievements and Progress in Hong Kong and the Road Ahead” to address the students.

From left to right: Mr. Mohamed Din BUTT, Professor Catherine SUN

From left to right: Mr. Mohamed Din BUTT, Professor Catherine SUN

The conference was then followed by three keynote speakers providing perspectives on the following topics:

-“Big Data and Artificial Intelligence for Learning and Wellbeing”, by Dr. Helen MENG, Professor, Department of Systems Engineering and Engineering Management, the Chinese University of Hong Kong;

-“Smart Data Analytics in the Manufacturing Industry”, by Dr. Benny DRESCHER, Business Development Asia-Pacific, INC Invention Center Aachen;

-“Technology Driven Market Transition Trends”, by Dr. Charleston SIN, Executive Director, MIT Hong Kong Innovation Node.

From left to right: Dr. Charleston SIN, Dr. Benny DRESCHER, Professor TW LEUNG, Dr. Helen MENG, Professor Catherine SUN

From left to right: Dr. Charleston SIN, Dr. Benny DRESCHER, Professor TW LEUNG, Dr. Helen MENG, Professor Catherine SUN

Afternoon session

The afternoon session was divided into two panels. The theme of the first panel was Big-Data Driven Communication Scholarship & Challenges in Education. The areas covered by the three speakers including:

-Dr. Angus W.H. CHEONG, Chair of Asia Pacific Internet Research Alliance (APIPA), Founder and CEO of e-Research & Solutions (Macao), Chief Consultant of uMax Data Technology Limited (Hong Kong): “A new approach to big data mining: Using data-technology-assisted content analysis method”;

-Dr. King-wa FU, Associate Professor, Journalism and Media Studies Centre, Hong Kong University: “WeChatscope: a ‘big data’ approach to understanding China’s social media”;

-Mr. Bernard SUEN, Center for Entrepreneurship, Adjunct Associate Professor, Department of Management, Faculty of Business Administration, the Chinese University of Hong Kong: “Design and Data, Story and System: Computational Design Thinking as the Basis of Digital and Media Literacy for 21st Century Talents”.

Dr. Angus W.H. CHEONG

Dr. Angus W.H. CHEONG

Dr. King-wa FU

Dr. King-wa FU

 

Mr. Bernard SUEN

Mr. Bernard SUEN

The theme of the second panel was The Power of Big-Data in Media Industry. The speakers and their topics were:

-Mr. Arthur CHAN, Chief Operating Officer, APAC, Vpon Big Data Group: “Maximizing Business Performance by Big Data Application”;

-Miss Cheyenne LAW, Project Director, Ogilvy Shanghai: “How Data Builds Brand Loyalty?”.

Mr. Arthur CHAN

Mr. Arthur CHAN

 

Miss Cheyenne LAW

Miss Cheyenne LAW

Professor Louis LEUNG, member of the Conference Organizing Committee, said, today, technology and techniques in data analytics, data mining, machine learning, semantic analysis, data visualization, and big data research had been gradually dominating the communication industry, and hence increasingly influential to production, dissemination of information and relevant human behaviors.

“HKSYU and the Department of Journalism and Communication are committed to cultivate students with the latest trend of development in the communication industry, and those who seek to cultivate a career in a fast-moving communication industry in Hong Kong. This conference gathers together a group of experts for one-day presentations and discussions aiming at stimulating thoughts and ideas on how big data was impacting communication education especially in data-driven journalism, media/consumer research, and different perspectives the opportunities and challenges big data bring to the media industry.” Professor LEUNG said.

There were around 600 students and colleagues from across campus attended the conference.

 

05/11/2019 潘錦全 :「公關與傳媒策略」

香港樹仁大學新聞與傳播學系周會

本周周會將於05/11/2019(星期二) 舉行,由潘錦全主講,題目「公關與傳媒策略」,歡迎全校師生及教職員參加。

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主講嘉賓:

潘錦全
俊念傳訊顧問有限公司 董事總經理

Guest Speaker:
Felix POON
Vis Communications Consultancy Ltd., Founder & Managing Director

題目:「公關與傳媒策略」
日期:2019年11月05日 (星期二)
時間:下午 2:45 – 4:45
地點:研究院綜合樓LG208

Title: ” The Past, Present, and Future of Public Relations and Communication Strategy ”
Date: 05 November 2019 (Tuesday)
Time: 2:45 – 4:45 p.m.
Venue: Research Complex LG208

29/10/2019 譚文智 :「 電視廣告的今昔與未來」

香港樹仁大學新聞與傳播學系周會

本周周會將於29/10/2019(星期二) 舉行,由譚文智主講,題目「 電視廣告的今昔與未來」,歡迎全校師生及教職員參加。

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主講嘉賓:
譚文智
亞洲電視數碼媒體有限公司 營業及業務發展總監

Guest Speaker:
Eric TAM
Asia Television Digital Media Limited, Head of Sales & Business Development

題目:「 電視廣告的今昔與未來」
日期:2019年10月29日 (星期二)
時間:下午 2:45 – 4:45
地點:研究院綜合樓LG208

Title: ” The TV Commercials: Past, Present and Future ”
Date: 29 October 2019 (Tuesday)
Time: 2:45 – 4:45 p.m.
Venue: Research Complex LG208

22/10/2019 麥曦茵、盧鎮業(小野) :「 電影創作中的「自我發現」與「自我療癒」」

香港樹仁大學新聞與傳播學系周會

本周周會將於22/10/2019(星期二) 舉行,由麥曦茵、盧鎮業(小野)主講,題目「 電影創作中的「自我發現」與「自我療癒」」,歡迎全校師生及教職員參加。

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盧鎮業(小野)20191022GA photo(re)

 

 

 

 

 

 

 

 

主講嘉賓:
麥曦茵
Dumb Youth 電影導演及製作人

Guest Speaker:
Heiward MAK
Dumb Youth Filmmaker

主講嘉賓:
盧鎮業(小野)
Dumb Youth 演員

Guest Speaker:
Siuyea LO
Dumb Youth Actor

題目:「 電影創作中的「自我發現」與「自我療癒」」
日期:2019年10月22日 (星期二)
時間:下午 2:45 – 4:45
地點:研究院綜合樓LG208

Title: “ “Self Discovery” and “Self Recovery” in Filmmaking ”
Date: 22 October 2019 (Tuesday)
Time: 2:45 – 4:45 p.m.
Venue: Research Complex LG208

08/10/2019 范祖德 : 「中美貿易戰」

香港樹仁大學新聞與傳播學系周會

本周周會將於08/10/2019(星期二) 舉行,由范祖德 主講,題目「中美貿易戰」,歡迎全校師生及教職員參加。

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主講嘉賓:

范祖德
中國上海理財周刊 副董事長

Guest Speaker:

Alex FAN
Vice Chairman, Money Magazine (China)

題目:「中美貿易戰」
日期:2019年10月08日 (星期二)
時間:下午 2:45 – 4:45
地點:研究院綜合樓LG208

Title: “The US-China Trade War”
Date: 08 October 2019 (Tuesday)
Time: 2:45 – 4:45 p.m.
Venue: Research Complex LG208

24/09/2019 林章偉 : 「談情說愛」

香港樹仁大學新聞與傳播學系周會

本周周會將於24/09/2019(星期二) 舉行,由林章偉主講,題目「談情說愛」,歡迎全校師生及教職員參加。

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主講嘉賓:

林章偉
香港復康力量創會會長
1996年香港十大傑出青年

Guest Speaker:

LAM Cheung Wai, Leo
Founding President of Hong Kong Rehabilitation Power
Ten Outstanding Young Persons 1996 HK Awardee

題目:「談情說愛」
日期:2019年9月24日 (星期二)
時間:下午 2:45 – 4:45
地點:研究院綜合樓LG208

Title: “Love and Romance”
Date: 24 September 2019 (Tuesday)
Time: 2:45 – 4:45 p.m.
Venue: Research Complex LG208

19/3/2019 吳永輝 :「物流與智慧城市」

香港樹仁大學新聞與傳播學系周會

本周周會將於19/03/2019(星期二) 舉行,由吳永輝主講,題目「物流與智慧城市」,歡迎全校師生及教職員參加。

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主講嘉賓:

吳永輝
MapKing.com 行政總裁

Guest Speaker:
Stanley NG
MapKing.com  CEO

題目:「物流與智慧城市」
日期:2019年3月19日 (星期二)
時間:下午 2:45 – 4:45
地點:研究院綜合樓LG208, RLB502, RLB303

Title: “Smart City and Logistics ”
Date: 19 March 2019 (Tuesday)
Time: 2:45 – 4:45 p.m.
Venue: Research Complex LG208, RLB502, RLB303

12/3/2019 陳志明神父、張衛健:「從黑暗中找出口」

香港樹仁大學新聞與傳播學系周會

本周周會將於12/03/2019(星期二) 舉行,由陳志明神父及張衛健主講,題目「從黑暗中找出口」,歡迎全校師生及教職員參加

Father Dominic CHANDicky Cheung

 

 

 

 

 

 

 

 

 

 

 

主講嘉賓:

陳志明
神父

張衛健
「天主傳人」成員

Guest Speaker:

Father Dominic CHAN

Dicky CHEUNG

題目:「從黑暗中找出口 」
日期:2019年3月12日 (星期二)
時間:下午 2:45 – 4:45
地點:研究院綜合樓LG208, RLB502, RLB303

Title: “ Walk out from Darkness ”
Date: 12 MARCH 2019 (Tuesday)
Time: 2:45 – 4:45 p.m.
Venue: Research Complex LG208, RLB502, RLB303

26/2/2019 游清源 :「中美貿易戰」

香港樹仁大學新聞與傳播學系周會

本周周會將於26/02/2019(星期二) 舉行,由游清源主講,題目「中美貿易戰」,歡迎全校師生及教職員參加

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主講嘉賓:

游清源
《852郵報》創辦人

Guest Speaker:
YAU Ching Yuen
POST 852, Founder

題目:「中美貿易戰」
日期:2019年2月26日 (星期二)
時間:下午 2:45 – 4:45
地點:研究院綜合樓LG208, RLB502, RLB303

Title: “The China-U.S. Trade War ”
Date: 26 February 2019 (Tuesday)
Time: 2:45 – 4:45 p.m.
Venue: Research Complex LG208, RLB502, RLB303