19/2/2017 有線電視節目《Sunday 有理講》

樹仁大學新聞與傳播學系網絡傳播研究中心執行長馬偉傑博士於有線電視節目《Sunday 有理講》(2017年2月19日,星期日,11:30-12:30) 中,分析行政長官競選人的 Facebook 專頁。

17/2/2017 – Effective Use of social Media in Policing Work

17/2/2017 – Effective Use of social Media in Policing Work

Guest Speech

  • Title: Utilizing social media: Mass communication gets personal, by Dr. Will Ma
  • Date: 17/2/2017
  • Time: 14:30 – 14:50
  • Venue: Wanchai Police Headquarters

Photo with Mr. LO Wai-chung, Stephen, Commissioner of Police

  • with Stephen LO
  • Photo with other guest speakers: (from right to left)
    • Mr. KWAN Wing-cheung Osbert (Senior Manager – Corporate Relations, MTR Corporation Litd.);
    • Mr. TAN Lok-wai Roy, Public Policy Outreach Manager APAC, Facebook;
    • Mr. Jeff WU, Head of Trust & Safety – Asia Pacific, Facebook;
    • Mr. Simon Kelly, Director Media & Public Affairs Group, Queensland Police Service;
    • Mr. LO Wai-chung Stephen, Commissioner of Police;
    • Mr. LIM Hock-lee Wilson, Assistant Commissioner of Police, Singapore Police Force;
    • Mr. Michael P. McCarthy, Lieutenant Detective, Director, Office of Media Relations, Boston Police Department;
    • Dr. Will W. K. Ma, CEO, Online Communication Research Centre, Department of Journalism & Communication, Hong Kong Shue Yan University

    with guest speakers program

Invited Speaker – PR forum 2017

PR Forum 2017 – Stay Ahead of the Challenges in the New Media Landscape

Date:       Tuesday, 10 January 2017

Time:       3:00 – 5:30pm

Venue:     Room 201, Pico Tower, 66 Gloucester Road, Wanchai, HK

香港灣仔告士打道66號筆克大廈201室

Speakers:

  • Mr. Mark Chan(陳廼恆先生)- Group Managing Director, CMRS
  • Dr. Will Ma(馬偉傑博士)- Associate Professor & Associate Head of Department of Journalism and Communication, Hong Kong Shue Yan University
  • Mr. Lo Wing-hung(盧永雄先生)- Publisher / chief Curator, Bastille Post
  • Mr. Ernest Chi(戚本業先生)- Executive Editor-in-Chief, HK01

PR forum 2017 - Will Ma PR forum 2017 - Will Ma & Pamela Leung PR forum 2017 - Panel Discussion: Ernest Chi, Will Ma, Mark Chan (Left to right) PR forum 2017 - Group Photo: Mark Chan, Will Ma, Pamela Leung, W. H. Lo, Ernest Chi (Left to right)

Organized by Hong Kong Public Relations Professionals’ Association (PRPA)

Nicole – Awardee in the first Hong Kong UNIQLO Scholarship Program

Nicole
BA (Hons) in Journalism and Mass Communication, Hong Kong Shue Yan University

The scholarship program offered awardees not only financial incentive but also providing us a valuable chance to meet a lot of outstanding global talents, especially Mr. Yanai who is the livelihood model realizing his big dream successfully.

I am lucky to be one of the ten awardees in the first Hong Kong UNIQLO Scholarship Program and have a great opportunity to meet with the other nine excellent leaders. Ten of us are coming from different faculties, such as Medical, Law, Business, Engineering and Journalism. They are academically and socially outstanding with humble and self-motivated personalities, as well as having an international vision. This motivated me to be a better person in terms of personality and personal ability.

The trip to Tokyo also broadened my horizon and surprised me that Fast Retailing is such an enormous international enterprise with sophisticated structure. People working in this big family have their own dream and keep growing with the corporation towards the same direction regardless of their nationality.

Finally, I want to express my sincere gratitude to UNIQLO, provoking me to think of my dream of future and furnishing me a treasurable opportunity to meet with the global talents, thank you so much!

Source: https://www.fastretailing.com/employment/en/uniqlo/hk_mo/graduate/scholarship/

新傳網 SY MediaLab Big Data [ SY MLBD ]

新傳網 SY MediaLab Big Data [ SY MLBD ]

Purpose of the Project

This is a worldwide collaboration project to collect mobile phone applications at any time, at any place in the world. Through real-time data display, readers can understand how people are using mobile applications. Researchers can explore trends with the longitudinal data. Raw data is available to the public. Registered users can download the raw data and analyze the data in their own ways.

App download: Google Play   App Store

 

Steps to collect data:

  1. Search SY MediaLab Big Data (SYMLBD) to download the app from App Store or Google Play;
  2. Register with your email;
  3. Get a code from SYMLBD reply email (check also Trash / Spam mailbox);
  4. Key in the code to start;
  5. Remember to turn on GPS;
  6. See what people are using, choose one from the eight application icons;
  7. If you want to change, press the icon again to remove it;
  8. Collect up to 5 data, press Next;
  9. Select Context from the list, click Submit; and
  10. You can see a note that the data is sent, you can start again for the next round.

 

Notes:

  • Collect data only if you do not disturb people;
  • Data collection do not involve any personal identity to keep data anonymous;
  • There would be auto check to remind you to turn on GPS, to inform you to download the latest version of the app, to notify if the data is sent;
  • If you have an earlier version, you need to uninstall the old one first;
  • The code is matched with your email. If you use the same email to register, you will always receive the same code.
  • Multi-tasking: If a person texts and listens to music at the same time, we count this situation as ” texting” instead of “listening”;
  • Watching video on social media: Count it as “social media” but not “watching video”.

More:

How to cite: SY MediaLab (2016). SY MediaLab Big Data Project, Department of Journalism and Communication, Hong Kong Shue Yan University. Retrieved from http://www.symedialab.org.hk/symlbd/index.html

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(3/8/2016) 《網絡與社交媒體對青年參與社會行動之影響》講座

題目:網絡與社交媒體對青年參與社會行動之影響

講者:馬偉傑 博士

地點:灣仔警察總部圖書館

日期:22016年8月3日

主辦機構:香港警察學院 Police College

講座簡介:近年,網絡媒體興起,改變了傳統媒體可以發放資訊及引發輿論的獨大局面。在一個綜合了傳統與網絡媒體相互作用的新時代,青年組織建立社交媒體社群、傳統媒體廣泛報道、即時網絡新聞不斷更新、市民持續參與網絡互動,並現身參與行動。於此分享時間,我們嘗試從傳統媒體與個人媒體之轉變,社交媒體之特徵來分析,並解釋當中之變化成因。網絡與社交媒體對青年參與社會行動之影響 網絡與社交媒體對青年參與社會行動之影響

2016-7-9 (星期六):傳媒茶聚

HKSYU-ResearchComplex-20160709

HKSYU Research Complex

傳媒茶聚 - 7月9日(周六)

樹仁大學新聞與傳播學系系主任梁天偉教授將於7月9日(周六)下午3:00 在樹仁教學大樓展覽廳,舉辦傳媒茶聚,介紹新硏究院大樓多媒體製作中心、新傳糸收生、課程及未來發展等。屆時將邀請傑出校友親臨指導交流。

現誠邀各界好友百忙中抽空出席。

Results of 2016 CPRFHK Young PR Professionals Competition Announced

Results of 2016 CPRFHK Young PR Professionals Competition Announced

(Extracted from CPRFHK media release)

The Council of Public Relations Firms of Hong Kong announces winners of 2016 Young PR Professionals Competition

Hong Kong, 31 May 2016 – The winners of the 2016 Young Public Relations Professionals Competition were announced yesterday during an awards ceremony held at Brick Lane Admiralty. Industry members and representatives from the business and government sectors attended the event. In its sixth year, the annual competition is organised by the Council of PR Firms in Hong Kong (CPRFHK).

The competition celebrates the best of Hong Kong’s young PR community and helps to further the career aspirations of promising students and young professionals. This year, the competition brief challenges entrants to develop a six-month creative, integrated public relations plan to promote a fictional government campaign to build pride in and celebrate the best things about Hong Kong, targeting Hong Kong citizens.

The winners of the 2016 Young PR Professionals Competition ‘Student’ Category: 

  • Runner-up – Adrian Chi Pang Wong, Hong Kong Shue Yan University

The judging panel included industry professionals from PR consultancies, in-house communications teams and academia. Submissions were judged based on the entrant’s understanding of public relations, the strategy employed and the creativity and originality of ideas proposed.

The 2016 Young Public Relations Professionals Competition awards ceremony is sponsored by Marketing Magazine Group and the Information Services Department of the Hong Kong SAR.

For more information please visit: http://www.cprfhk.org/


Adrian Wong, HKSYU-2016

19/11/2015 公共關係研討會2015:關於社交媒體的趨勢與應用

19/11/2015 公共關係研討會2015:關於社交媒體的趨勢與應用

香港樹仁大學新聞與傳播學系副教授及網絡傳播研究中心執行長馬偉傑博士應邀出席,19/11/2015 公共關係研討會2015:關於社交媒體的趨勢與應用,作嘉賓講者,講題為:「社交媒體使用行為」。

PR-Forum-151119-edm-1024x791

公共關係研討會2015由香港公共關係專業人員協會主辦,香港社會服務聯會協辦。出席的香港公共關係專業人員協會成員包括:會長梁綺蓮 Pamela、副會長尹美玉 Ruby、培訓及活動李少媚 Clara、導向委員會主席譚錦儀 Jenny、導向委員會委員雷淑雯 Germaine,等等。

同場講者及講題為:

莫乃光議員,太平紳士:香港社交媒體發展趨勢

  • 莫乃光為現任立法會資訊科技界議員

馬偉傑博士:社交媒體使用行為

  • 馬偉傑博士為香港樹仁大學新聞與傳播學系副教授及網絡傳播研究中心執行長

司徒廣釗先生:如何有效運用社交媒體

  • 司徒廣釗為CMRS 傳訊顧問公司始創人和合伙人

徐緣先生:個案研究

  • 徐緣先生為壹傳媒首席營銷長、兼任《蘋果日報》執行總編輯

當天出席參加者有二百多人,均為社會服務機構主管、負責公關和企業聯絡工作職員。會上曾交談及交換名片也有多人,例如:香港戒毒會總幹事譚紫樺 Angelique、麥當勞叔叔之家慈善基金總幹事黃婷婷 Iris、新世界發展有限公司總經理 – 企業傳訊張一心 Maria、醫院管理局機構傳訊主任蔡宜君 Natallie、博愛醫院董事局籌募及推廣副經理黎燕文 Esther,香港電台機構傳訊及節目標準組總監伍曼儀 Amen,等等。

會長梁綺蓮 Pamela致送紀念品予嘉賓講者莫乃光議員

會長梁綺蓮 Pamela致送紀念品予嘉賓講者莫乃光議員

會長梁綺蓮 Pamela致送紀念品予嘉賓講者馬偉傑博士

會長梁綺蓮 Pamela致送紀念品予嘉賓講者馬偉傑博士

會長梁綺蓮 Pamela致送紀念品予嘉賓講者司徒廣釗

會長梁綺蓮 Pamela致送紀念品予嘉賓講者司徒廣釗

會長梁綺蓮 Pamela致送紀念品予嘉賓講者徐緣

會長梁綺蓮 Pamela致送紀念品予嘉賓講者徐緣

香港公共關係專業人員協會成員與嘉賓講者合照

香港公共關係專業人員協會成員與嘉賓講者合照

香港公共關係專業人員協會成員與嘉賓講者合照

香港公共關係專業人員協會成員與嘉賓講者合照

大會討論

大會討論

第四屆兩岸四地大學生之”公共治理與區域互動”論壇

第四屆兩岸四地大學生之”公共治理與區域互動”論壇:資訊及網絡時代的公共治理

上星期六 (11月14日),我與新傳系六名學生代表,到澳門旅遊塔會議廳,參加兩岸四地學生論壇。上午我發表文稿及與其他參賽隊伍教授一起討論;下午學生發表文稿,之後學生各隊辯論。學生參加隊伍有澳門大學,廣州中山大學,台灣國立中山大學,及樹仁大學。全程以普通話進行。

我隊成員包括:四年級生何丹;三年級生陳秀敏,鄭淑芬,莊曉倩;二年級生馮瑋蕤,李麗芳。參賽隊員大部份為本科生,但亦有碩,博士研究生。

成員準備充足,全力以赴。各隊辯論時,何丹表現突出,頭腦清晰,辭鋒銳利,熟悉國內情況。更重要是,不疾不徐,風度翩翩。馮瑋蕤則於學生發表文稿及回答時表現淡定,絕對是下一個可領隊成員。

最後,我隊奪得團隊亞軍。隊員四年級生何丹則奪得全場最佳辯論員。

更多瀏覽:網絡傳播研究中心網頁

謝謝。

馬偉傑

21-11-2015

我隊成員馮瑋蕤,陳秀敏,鄭淑芬 (左起)。

我隊成員馮瑋蕤,陳秀敏,鄭淑芬 (左起)。

我隊成員莊曉倩,何丹,李麗芳 (左起)。

我隊成員莊曉倩,何丹,李麗芳 (左起)。

鄭淑芬,馮瑋蕤,莊曉倩,李麗芳,陳秀敏,何丹 (左起)。

鄭淑芬,馮瑋蕤,莊曉倩,李麗芳,陳秀敏,何丹 (左起)。

四年級生何丹奪得全場最佳辯論員。

四年級生何丹奪得全場最佳辯論員。